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Brand Best Practices
The visual and verbal standards for Batavia High School Bulldogs Football. Crimson and gold, applied with discipline — for your team, for your town.
01 — Color
Crimson leads. Gold accents. Neutrals carry the load. Crimson and gold should never compete equally on a layout — gold is the highlight, not the background.
Aim for roughly 60% neutral, 30% crimson, 10% gold across any layout. Gold earns attention precisely because it’s rare.
White or off-white text on crimson and black passes AA. Avoid gold text on white (fails contrast) — reserve gold for large display type on dark.
The team’s authentic colors are crimson & gold. Do not substitute the navy that appears on default web templates.
02 — Typography
A condensed athletic display face for impact, a clean sans for reading. Headlines shout in all-caps; body text stays calm and legible.
Batavia football is more than Friday nights — it’s a program rooted in the community, developing young men through hard work, accountability, and a tradition of winning.
Display for H1/H2 and big numbers. Condensed for eyebrows, buttons, stats, dates. Archivo for all running text.
Display + labels are UPPERCASE with positive letter-spacing. Body stays sentence case, normal tracking.
Never set long paragraphs in the display face, and never use generic system fonts (Arial, Inter) for headlines.
03 — Logo & Lockup
A crimson shield with a gold edge and the Bulldog “B.” Placeholder mark — swap in the official Batavia athletics logo when available. Maintain clear space and minimum sizing.
On white
On black
On crimson
04 — Voice & Tone
Proud, community-rooted, and disciplined — never arrogant. Every line should feel earned. The anchor phrase: “For Your Team, For Your Town.”
“2× state champions” — we lead with tradition, stated plainly.
“For your team, for your town.” The community is always in the frame.
“Don’t miss a snap.” Short, active, confident — built for game week.